Object First launches a new pay-per-use Consumption Model in the USA, offering customers, resellers, and service providers a flexible alternative to traditional CapEx purchases. With no upfront costs and built-in immutability, Ootbi delivers secure, simple, and scalable backup storage for Veeam.
Veeam strengthens its data protection strategy with a cybersecurity focus, driving digital resilience and channel growth in Mexico. Alongside Object First’s Ootbi solution for Veeam, both firms promote immutable backup, Zero Trust, and partner enablement to combat rising ransomware threats.
Zero Trust Data Resilience (ZTDR) applies Zero Trust principles to backup and recovery, enhancing protection against ransomware and cyber incidents. With immutable storage and a ZTDR approach, organizations can close critical security gaps and better safeguard their data.
Ransomware remains a major threat to organizations of all sizes. A report by Object First reveals that 81% of IT pros see immutable, Zero Trust-based backup as the best defense. Yet, most companies struggle to recover quickly, and many fail to protect backups—ransomware’s new primary target.
Arrow Electronics partners with Object First to bring Ootbi—ransomware-proof, immutable backup storage for Veeam—to mid-market customers in Europe. The plug-and-play solution supports Zero Trust best practices and enhances Arrow’s data protection portfolio across 10 countries, with plans to expand.
96% of ransomware-hit organizations say their backups were targeted. New research from Object First and Enterprise Strategy Group shows 81% of IT pros view immutable backup storage built on Zero Trust as the best defense. The findings highlight the urgent need for modern, secure, and resilient data protection strategies.
GTS partners with Object First to bring Ootbi, a ransomware-proof backup storage appliance built for Veeam, to Peru. This strategic move enhances data protection with secure, simple, and high-performance backup solutions, addressing the rising need for immutable storage in today's threat landscape.
Object First expands Ootbi backup storage, now supporting use cases from 20 TB to 7 PB. New appliances (20 TB, 40 TB, 432 TB) offer increased performance, including 20% faster recovery speeds. Join the live launch event on April 2, 2025, at 11 AM EDT to learn more. Explore Ootbi today at objectfirst.com.
Object First’s channel program earns recognition in the 2025 CRN Partner Program Guide for driving partner growth and profitability. With a 262% YoY increase in transacting partners, enhanced tiers, and new incentives, Object First continues expanding its global ecosystem. Learn more at objectfirst.com.
Cybercriminals target the weakest entry point, whether it's a home user or a corporation. Safer Internet Day emphasizes the importance of Zero Trust and backup security to protect both personal and corporate data from attacks.
