Object First reported a 167% YoY jump in global bookings for Q1 2025, including 835% growth in EMEA—driven by demand for its ransomware-proof, zero trust-based backup storage. Key partner expansions include CDW in North America and Arrow ECS in EMEA. The firm’s Ootbi appliance is purpose-built for Veeam.
Object First reports 167% YoY growth in Q1 2025 bookings, driven by rising demand for immutable backup storage as a defense against ransomware. With major updates, new tools, and expanded partnerships, Ootbi continues to gain global momentum as the go-to storage for Veeam.
A new study by Object First and ESG reveals that 66% of organizations in North America, the UK, and Germany suffered ransomware attacks in the past two years—45% faced multiple. Alarmingly, 74% reported backups were targeted. Experts stress the urgent need for Zero Trust and immutable storage to ensure fast, secure recovery.
Object First’s Kelly Wells, Meredith Frick, and Kasey King have been named to CRN’s 2025 Women of the Channel list, recognizing their leadership and impact in driving innovation, growth, and partner success across the IT channel.
Object First is revolutionizing data protection with Ootbi, an immutable backup appliance designed for Veeam to combat rising ransomware threats. CEO David Bennett and IT manager Kevin Prowell highlight its simplicity, security, and reliability. With strong 2024 growth, Object First is set to expand further in 2025 through its partner-focused strategy.
An ESG study reveals: Ransomware increasingly targets backups – 74% of attacks involve backup copies. Only 9% of companies are able to restore data within a single day. Immutable storage and Zero Trust are considered the most effective countermeasures, but many organizations are lagging in implementation.
A study by ESG and Object First reveals rising ransomware threats in North America and Europe, with backups increasingly targeted. Only 9% of firms restored data within a day. Immutable storage and Zero Trust are seen as top defenses, yet many companies still lag in applying key practices like the 3-2-1 rule.
Ahead of RSAC 2025, we chat with Sterling Wilson from Object First about immutability, resilience, and simplifying security for backups. Find out why protecting your data is no longer just a backend issue—it’s a frontline defense.
For World Password Day 2025, experts from cybersecurity and identity management share insights on password security and the shift to passwordless authentication. They stress strong password hygiene, multifactor authentication, and modern identity tools while acknowledging that passwords remain a key attack vector but are gradually giving way to more secure methods.
May 1 is crowded with causes, and now includes World Passkey Day—challenging the reign of passwords. Experts say the shift to passkeys and biometrics marks a safer, simpler future. But with habits hard to break, passwords may linger even as the passwordless era gains traction.
