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Blog

March 14, 2024 | 2 min to read

Pitching Simplicity, How Ootbi Makes Everything Easier

In the complex landscape of cybersecurity solutions, finding the right pitch can often feel like navigating a maze. With countless options vying for attention, the thought of adding yet another storage solution to your portfolio may seem daunting. However, what if there was a solution that could simplify your pitch process and address the specific storage needs of Veeam users with ease? Enter Ootbi.

March 07, 2024 | 7 min to read

Mastering the Ransomware Phases: From Infiltration to Extortion

The financial cost of cybercrime is predicted to reach USD 10.5 trillion annually by 2025, emphasizing the urgent need to strengthen your ransomware defenses. The key to turning the tide in this cyber battle lies in mastering the art of knowing your enemy.

Delve into the anatomy of a ransomware attack to arm yourself with the wisdom to craft an impenetrable shield for your business and be ready to outmaneuver those lurking in the shadows.

February 29, 2024 | 5 min to read

The Importance of Being Simple

Simplicity, on the other hand, can be a powerful tool in enhancing data center security. A simpler system is easier to understand, monitor, and secure. It reduces the number of potential attack vectors and makes it easier to spot anomalies.

Here are some ways simplicity can be incorporated into data center security.

February 22, 2024 | 4 min to read

Are Immutable Backups Your Best Bet Against Ransomware Attacks?

The financial impact of ransomware is projected to soar to an astounding $265 billion annually by 2031, with cybercriminals launching attacks every two seconds, escalating their tactics in sophistication and frequency.

Despite numerous ransomware defense strategies, the stark reality remains that no system is entirely invulnerable to these threats, transforming the question of 'if' into 'when' an organization will face such an attack.

February 19, 2024 | 3 min to read

Do you want to be an Ace?

The Object First Aces is a new initiative to build a community of highly skilled and motivated Veeam Backup and Replication software users. The Aces will be chosen based on their accomplishments, Veeam product knowledge, and their responses to the questions on the application email.

February 15, 2024 | 4 min to read

Revolutionizing Data Resilience: Object First’s CEO Looks Back at 2023 Triumphs and Exciting Plans for 2024

As 2024 already begins to fly by, I'm grateful for a successful 2023 and excited about what this new year holds for Object First. In 2023, at first, we heard from many potential partners and customers they were concerned we were “too new” to consider as a vendor.  But that quickly changed to “you make our Veeam experience so much better.” 

February 13, 2024 | 4 min to read

5 Ways We Are Showing Love to Our Partners This Year

Love is in the air! At Object First, we are gearing up for chocolates, roses, candle-lit dinners, and extending extra love to our valued partners. Just like the spirit of the Valentine’s season, our Channel strategy is rooted in a genuine, heartfelt approach that leaves our partners feeling supported and appreciated. With the recent launch of our 2024 Partner Program, we are excited to unveil five ways we show love to our partners, ensuring a relationship as enduring as a classic love story.

February 08, 2024 | 4 min to read

Celebrate Safer Internet Day with Zero Trust for Normies!

Internet Safety might seem less important than car or home safety due to its digital nature. But recently, many have come to grips with how our information is constantly used for better or worse and how that can lead to dangerous consequences both in the digital world and the physical. Recent years have seen the rise of cyberbullying, social engineering, browser-based attacks, doxxing, and DDOS attacks, to name a few terrible ways people use the internet as a weapon.

February 02, 2024 | 4 min to read

Embracing the Future of Data Security

My First 60 Days as a Product Strategist and Data Security Advocate with Object First. In our fast-paced world of technology, every new opportunity brings a sense of excitement and anticipation. These last two months with Object First as a Product Strategist | Data Security Advocate has been a thrilling ride, and we’re just getting started.
January 25, 2024 | 4 min to read

Locking the Doors to Your Data: Keeping Your Data Private in the Digital Age

You have probably heard of (or lived in) a time when you didn’t have to lock the doors to your home. Over the years, we learned that locks are essential security features for any building and ensure safety and privacy for those inside. This analogy perfectly aligns with where we are today with data privacy. Many are realizing that putting ourselves on the internet with no “locks” or consideration for our security and privacy can be pretty risky.