Object First reports 167% YoY growth in Q1 2025 bookings, driven by rising demand for immutable backup storage as a defense against ransomware. With major updates, new tools, and expanded partnerships, Ootbi continues to gain global momentum as the go-to storage for Veeam.
Object First’s Kelly Wells, Meredith Frick, and Kasey King have been named to CRN’s 2025 Women of the Channel list, recognizing their leadership and impact in driving innovation, growth, and partner success across the IT channel.
Object First launches a new pay-per-use Consumption Model in the USA, offering customers, resellers, and service providers a flexible alternative to traditional CapEx purchases. With no upfront costs and built-in immutability, Ootbi delivers secure, simple, and scalable backup storage for Veeam.
Arrow Electronics partners with Object First to bring Ootbi—ransomware-proof, immutable backup storage for Veeam—to mid-market customers in Europe. The plug-and-play solution supports Zero Trust best practices and enhances Arrow’s data protection portfolio across 10 countries, with plans to expand.
96% of ransomware-hit organizations say their backups were targeted. New research from Object First and Enterprise Strategy Group shows 81% of IT pros view immutable backup storage built on Zero Trust as the best defense. The findings highlight the urgent need for modern, secure, and resilient data protection strategies.
GTS partners with Object First to bring Ootbi, a ransomware-proof backup storage appliance built for Veeam, to Peru. This strategic move enhances data protection with secure, simple, and high-performance backup solutions, addressing the rising need for immutable storage in today's threat landscape.
Object First expands Ootbi backup storage, now supporting use cases from 20 TB to 7 PB. New appliances (20 TB, 40 TB, 432 TB) offer increased performance, including 20% faster recovery speeds. Join the live launch event on April 2, 2025, at 11 AM EDT to learn more. Explore Ootbi today at objectfirst.com.
Object First’s channel program earns recognition in the 2025 CRN Partner Program Guide for driving partner growth and profitability. With a 262% YoY increase in transacting partners, enhanced tiers, and new incentives, Object First continues expanding its global ecosystem. Learn more at objectfirst.com.
Object First’s Pete Hannah has been named to the 2025 CRN Channel Chiefs list for his leadership in expanding the EMEA partner ecosystem. Since joining, he has driven growth across 20+ countries, launched a partner program, and strengthened channel enablement.
TD SYNNEX partners with Object First to distribute Ootbi, a ransomware-proof backup storage appliance for Veeam users in the UK and Ireland. This collaboration enhances data protection, offering Veeam partners secure, simple, and powerful backup solutions with expert support.