Object First launches a new pay-per-use Consumption Model in the USA, offering customers, resellers, and service providers a flexible alternative to traditional CapEx purchases. With no upfront costs and built-in immutability, Ootbi delivers secure, simple, and scalable backup storage for Veeam.
Arrow Electronics partners with Object First to bring Ootbi—ransomware-proof, immutable backup storage for Veeam—to mid-market customers in Europe. The plug-and-play solution supports Zero Trust best practices and enhances Arrow’s data protection portfolio across 10 countries, with plans to expand.
96% of ransomware-hit organizations say their backups were targeted. New research from Object First and Enterprise Strategy Group shows 81% of IT pros view immutable backup storage built on Zero Trust as the best defense. The findings highlight the urgent need for modern, secure, and resilient data protection strategies.
GTS partners with Object First to bring Ootbi, a ransomware-proof backup storage appliance built for Veeam, to Peru. This strategic move enhances data protection with secure, simple, and high-performance backup solutions, addressing the rising need for immutable storage in today's threat landscape.
Object First expands Ootbi backup storage, now supporting use cases from 20 TB to 7 PB. New appliances (20 TB, 40 TB, 432 TB) offer increased performance, including 20% faster recovery speeds. Join the live launch event on April 2, 2025, at 11 AM EDT to learn more. Explore Ootbi today at objectfirst.com.
Object First’s channel program earns recognition in the 2025 CRN Partner Program Guide for driving partner growth and profitability. With a 262% YoY increase in transacting partners, enhanced tiers, and new incentives, Object First continues expanding its global ecosystem. Learn more at objectfirst.com.
Object First’s Pete Hannah has been named to the 2025 CRN Channel Chiefs list for his leadership in expanding the EMEA partner ecosystem. Since joining, he has driven growth across 20+ countries, launched a partner program, and strengthened channel enablement.
TD SYNNEX partners with Object First to distribute Ootbi, a ransomware-proof backup storage appliance for Veeam users in the UK and Ireland. This collaboration enhances data protection, offering Veeam partners secure, simple, and powerful backup solutions with expert support.
Object First’s VP of Sales Americas, Harry Kurland, has been named to CRN’s 2025 Channel Chiefs list for his leadership in expanding the Americas partner ecosystem. Under his guidance, Object First saw a 200% increase in transacting partners and launched new initiatives to enhance ransomware-proofing for Veeam backups. Read more at CRN.com/ChannelChiefs.
Object First saw remarkable growth in 2024, achieving a 389% increase in global bookings and expanding its customer base by 374%. Key milestones included new strategic partnerships, a 262% rise in transacting partners, and industry accolades. With strong momentum, the company is poised for continued success in 2025.