Object First saw remarkable growth in 2024, achieving a 389% increase in global bookings and expanding its customer base by 374%. Key milestones included new strategic partnerships, a 262% rise in transacting partners, and industry accolades. With strong momentum, the company is poised for continued success in 2025.
Business leaders looking to leverage generative AI must balance innovation with risk management. While GenAI enhances efficiency, ensuring data security, governance, and compliance is crucial. From filtering training data to vetting AI-generated outputs and maintaining human oversight, organizations must adopt responsible AI practices. Thoughtful implementation ensures both productivity and security.
"Continuous Everything" will redefine DevOps by integrating testing, security, and optimization across the lifecycle for faster, secure releases. GitOps adoption will rise, streamlining automation and provisioning. Platform engineering will accelerate development by offering preconfigured tools, while AIOps will drive AI implementation, ensuring seamless operations and security.
The new year brings fresh trends in tech security and data protection. As challenges grow more complex, organizations must evolve towards cyber resilience. Predictions for 2025 highlight the rise of Zero Trust, a more holistic approach to security, and increased focus on protecting data. Leaders must prioritize resilience to stay ahead of emerging threats.
Dubai, UAE (25 Nov. 2024) – TechBridge teams up with Object First, creator of Ootbi, a ransomware-proof backup solution for Veeam®. As ransomware attacks surge 68% in MEA, Ootbi offers secure, immutable storage, ensuring business continuity. This partnership supports MEA’s digital transformation and cybersecurity growth.
Covenco, a Platinum Veeam Cloud Service Provider, partners with Object First to enhance ransomware-proof backup storage for Veeam users. This collaboration brings Ootbi, an immutable backup storage appliance, ensuring data security and rapid recovery. With Covenco’s expertise in Veeam solutions and Object First’s cutting-edge technology, UK businesses gain enhanced protection against cyber threats.
With Zero Trust compliance and seamless Veeam integration, Ootbi by Object First is setting new standards in ransomware-proof backup storage.
Security leaders face growing challenges against modern cyber threats, including ransomware attacks. These sophisticated threats follow six stages: target identification, entry, expansion, encryption, ransom demand, and restoration. With global losses projected to reach $12 trillion by 2025, businesses must adopt strong defense strategies. Understanding ransomware anatomy, implementing practices like Zero Trust, and leveraging immutable storage are key to cyber resilience. Education and robust backup plans are essential to mitigating future risks and ensuring swift recovery after an attack.
Object First is strengthening its growth in Europe, focusing on France, by building a robust network of value-driven partnerships under the leadership of Daniel Fried, SVP of Sales EMEA. With ransomware attacks escalating, data security has become a global priority. Object First addresses this challenge with its flagship solution, Ootbi (Out-of-the-Box Immutability), a ransomware-proof storage appliance that integrates Zero Trust principles. Following a 347% YoY bookings growth in Q3 2024, the company is expanding across Europe and France, emphasizing simplicity, efficiency, and strong partner support.
Ransomware-proof and immutable out-of-the-box, Object First's Ootbi delivers secure, simple, and powerful on-premises backup storage for Veeam customers with no security expertise required.
