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The distinctive quality about Ootbi is that it’s custom-built not just for Veeam storage but for the Veeam channel as well. Here’s where it helps to know that Object First was co-founded by Ratmir Timashev and Andrei Baronov, the same two people who co-founded Veeam. Unwavering, long-term commitment to the channel is a big part of what turned their earlier company into the powerhouse it is today, and is a deeply embedded part of their new company too.

Cyber attacks are pervasive, and cyber-risk continues to increase as cybercriminals zoom in on backups and target the data protection infrastructure. This means that data protection solutions must include cyber-recovery, be easy to use, and also be cost efficient in these challenging economic times. This is especially true in the mid-market where fewer IT resources may be available. That’s why Veeam customers should consider Object First appliances to stop ransomware in its tracks.

In spring 2023, Object First launched a study to gauge consumer perspectives on ransomware attacks and their expectations from companies entrusted with their personal information. Gathering responses from 1,000 U.S. consumers aged 18 and above, the survey provided key insights into varied generational responses to ransomware incidents. The data underscores the imperative need for businesses to bolster their ransomware prevention and data recovery strategies to uphold customer trust and retain loyalty in the face of increasing cyber threats.

Modern data protection solutions need to be able to do a lot. They must have solid cyber-recovery and hybrid cloud protection capabilities. They must be quick to deploy and easy to manage. And they must be cost-efficient. Enterprise Strategy Group believes that Object First is well positioned with its Ootbi S3-compatable storage appliance to help Veeam users tackle these challenges head on.

Object First is a newcomer to both the object storage market and the data protection market, each of which has many vendors and little room for disruption. It will take time for the company to establish its niche and reputation in the market. Its attachment to Veeam via its foundation and its function gives the company a small boost in this regard, but how well it holds any real estate in the market will rely on the adoption of its technology.

Today, modern data protection solutions must have solid cyber-recovery and hybrid cloud protection capabilities, but they also must be quick to deploy, easy to manage, and cost-efficient. Enterprise Strategy Group believes that Object First is well positioned with its S3-compatible storage appliance to help Veeam users tackle today’s ransomware-related challenges head on. In fact, Object First has an ambitious vision: It wants organizations to never have to pay a ransom again. If you are using Veeam software, especially if you operate a VMware environment, Object First is who you’ll likely want to talk for on-prem, ransomware-proof immutable storage that is simple, powerful, and affordable.

Enterprise Strategy Group (ESG) by TechTarget finds that Object First for Veeam customers provides ransomware resiliency out-of-the-box in a physical appliance that is easy to deploy, manage, and scale. ESG experts reveal that only 14% of businesses hit by ransomware in 2021 got all their data after the ransomware. Further, 1 in 5 companies isn’t ready to pay a ransom (which ultimately can lead to business extinction). About half of surveyed companies believe they have gaps in their cybersecurity posture. ESG concludes that Veeam customers seeking simplicity, immutability, security, and on-premises footprint for backups should consider Object First.