MUNICH, March 30, 2026 – TD SYNNEX and Object First today announced a new distribution agreement for the German market. This partnership enables TD SYNNEX’s distribution partners and Managed Service Providers (MSPs) to offer their customers highly secure, user-friendly, and high-performance backup storage solutions that protect against the latest ransomware threats.
Stress levels are surging among those in leadership roles due to accelerating AI adoption, resilience is key to avoiding burnout.
Every year on March 31 — strategically placed the day before April Fool’s Day as a reminder that only fools skip their backups — the technology industry pauses to observe World Backup Day.
AI coding assistants are helping leading-edge companies write their own business software and custom integrations, but the perils of securing, supporting, and maintaining what they create awaits.
Object First's Pete Hannah reflects on the company's record-breaking growth, why ransomware and complexity are driving demand for simpler resilient solutions, and what it takes to earn real partner trust, not just revenue.