Join ChannelPro’s Ray Lyons live at live at RSAC 2025 in San Francisco. In the last of this 4 part series of Voice of the Vendor from RSAC, he speaks with Object First, Aviatrix, Lumifi Cyber, and Nile.
TD SYNNEX is now the authorized distributor of Object First’s Ootbi in Türkiye, offering Veeam customers ransomware-proof, immutable backup storage. This partnership expands access to secure, out-of-the-box backup solutions, supporting growing demand for data protection in the region.
Backup as a Service (BaaS) is revolutionizing enterprise data protection in multi-cloud environments by offering scalable, automated, and cost-effective backup solutions. Anthony Cusimano of Object First explains how BaaS enhances security, supports disaster recovery, and frees IT teams to focus on strategic initiatives amid rising cyber threats in 2025.
In today’s threat environment, it’s not enough to back up your data—you have to be able to trust that those backups will be there when you need them. That’s the message from Sterling Wilson, Field CTO at Object First, during his conversation at RSAC Conference 2025.
Cloud backups are no longer the digital safety net they once seemed. Max Heinemeyer from Darktrace warns of a rising cyber blind spot: attackers now target recovery systems directly. As threats evolve, outdated and misconfigured backups become vulnerabilities—not protections.
Systematika Distribution partners with Object First to bring Ootbi, a ransomware-proof, Veeam-optimized backup storage solution, to Italy. With built-in immutability and seamless Veeam integration, Ootbi offers secure, simple, and powerful data protection now available to Italian partners.
Airbyte posted 25% Q1 growth with new data tools. Object First saw a 167% YoY bookings surge, including 835% growth in EMEA, driven by demand for ransomware-proof storage. Archive360 launched an AI-ready archive. Box previewed AI Agents. Databricks plans to acquire Neon. GridGain, Fivetran, NAKIVO also posted strong updates.
Object First reported a 167% YoY jump in global bookings for Q1 2025, including 835% growth in EMEA—driven by demand for its ransomware-proof, zero trust-based backup storage. Key partner expansions include CDW in North America and Arrow ECS in EMEA. The firm’s Ootbi appliance is purpose-built for Veeam.
Object First reports 167% YoY growth in Q1 2025 bookings, driven by rising demand for immutable backup storage as a defense against ransomware. With major updates, new tools, and expanded partnerships, Ootbi continues to gain global momentum as the go-to storage for Veeam.
A new study by Object First and ESG reveals that 66% of organizations in North America, the UK, and Germany suffered ransomware attacks in the past two years—45% faced multiple. Alarmingly, 74% reported backups were targeted. Experts stress the urgent need for Zero Trust and immutable storage to ensure fast, secure recovery.
