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  • Immutable by Design: Reinventing Business Continuity and Disaster Recovery

    AI, quantum computing, and IoT are reshaping the data landscape—making security and continuity a priority. Datto’s 2025 BCDR report urges businesses to future-proof with immutable storage and disaster recovery testing to reduce downtime, ensure compliance, and protect critical data from cyber threats.

    Anthony Cusimano for APM digest

  • Storage news ticker – April 24

    AWS slashes S3 Express One Zone prices—reads down 85%, storage drops 31%. AI data demand soared 690% in 2024, led by legal and healthcare sectors. IBM posts $14.5B Q1 revenue, touts hybrid cloud and AI focus. Ocient closes $132M Series B to drive efficient AI data workloads.

    Blocks&Files.

  • Object First Launches Pay-Per-Use Consumption Model for More Flexible Immutable Storage

    Object First launches a new pay-per-use Consumption Model in the USA, offering customers, resellers, and service providers a flexible alternative to traditional CapEx purchases. With no upfront costs and built-in immutability, Ootbi delivers secure, simple, and scalable backup storage for Veeam.

  • Cyber Resilience: Veeam and Object First's Bet for the Channel in Mexico

    Veeam strengthens its data protection strategy with a cybersecurity focus, driving digital resilience and channel growth in Mexico. Alongside Object First’s Ootbi solution for Veeam, both firms promote immutable backup, Zero Trust, and partner enablement to combat rising ransomware threats.

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  • Zero Trust for Backup

    Zero Trust Data Resilience (ZTDR) applies Zero Trust principles to backup and recovery, enhancing protection against ransomware and cyber incidents. With immutable storage and a ZTDR approach, organizations can close critical security gaps and better safeguard their data.

    Andy French for kes