Object First Research Unveils Surprising Trend: 1 in 3 Consumers Demand Assurance of Ransomware Protection and Data Recovery from Companies
BEVERLY, Mass – June 26, 2023 – According to new data released today from Object First, the object storage backup appliance company delivering ransomware-proof out-of-the-box immutability, 40% of consumers are skeptical of organizations’ ability to protect their data adequately. Consequently, 75% of consumers would switch to another company after a ransomware attack. Furthermore, consumers are requesting increased protection from vendors that hold their data, with 55% favoring companies with comprehensive data protection measures such as reliable backup and recovery, password protection, and identity and access management strategies.






