TD SYNNEX and Object First join forces to introduce ransomware-proof backup storage solution Ootbi to Türkiye

Expanded EMEA distribution partnership now supports growing demand in Turkey for immutable, secure backup

Türkiye – May 29, 2025 – TD SYNNEX, a leading global distributor within the IT ecosystem and a solutions aggregator for over 150,000 customers across more than 100 countries, is now the authorized distributor of Object First’s Ootbi (Out-of-the-Box Immutability) in Türkiye. Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam customers.

“As demand for immutable backup storage as the last line of defense against ransomware continues to grow, our distribution partnership with TD SYNNEX marks an important step in expanding access to Ootbi for Veeam customers in Türkiye,” said Daniel Fried, SVP of Sales, EMEA at Object First. “Together, we’re making ransomware-proof, immutable storage more accessible to the Turkish market — without adding complexity.”

Object First’s Ootbi ensures data security and easy recovery with ransomware-proof immutability delivered in a secure-by-default object storage appliance that offers zero access for destructive actions to the firmware, OS, storage application, or data layer. 

The Ootbi appliance can be deployed in under 15 minutes without requiring security expertise and is designed to align with Zero Trust best practices, enabling channel partners to offer secure storage that can easily scale. Ootbi is a powerful backup storage appliance that integrates directly with Veeam’s Smart Object Storage (SOS) API, enabling rapid ingest speeds and supercharged Veeam Instant Recovery performance.

The partnership with Object First enhances TD SYNNEX’s extensive data protection and cybersecurity solutions portfolio and represents a big step in bringing Ootbi to more Veeam customers across Europe.

"Data security is one of the pillars of corporate sustainability"

Behçet Yumrukçallı, President of TD SYNNEX Türkiye, emphasized the significance of the partnership, stating: “In an era where digitalization is rapidly expanding and data has become the most strategic asset of modern economies, data security is now much more than a technical requirement, it is a fundamental pillar of corporate sustainability. However, this asset is increasingly at risk due to the growing number of ransomware attacks. In a world where cyber threats are constantly evolving, security solutions must also advance at the same pace. At TD SYNNEX, we are committed to delivering the most innovative and effective solutions in line with our mission to support our partners. Our collaboration with Object First will not only strengthen data security but also accelerate digital transformation in Türkiye. Through this alliance, we aim to minimize the risk of data loss for businesses while simplifying and speeding up backup processes. We are thrilled to provide a powerful solution tailored to the data security needs of organizations in Türkiye and to partner with Object First in this endeavor.”