The report — run by security firm Object First which polled 1,000 adults in the United States — found that three-quarters of people would either very likely or somewhat likely to switch brands. Less than 10 per cent said they were unlikely to do so, with the remainder stating their response would depend on whether the ransomware attack affected them.
75% of consumers prepared to ditch brands hit by ransomware
As 40% of consumers harbor skepticism regarding organizations’ data protection capabilities, 75% would shift to alternate companies following a ransomware attack, according to Object First.
“Given the indispensable role of data in today’s world, it is no wonder consumers are seeking greater protection as organizations generate and consume more data than ever. While preventing a ransomware attack is the ideal scenario, it is not always feasible. Consumers take data protection seriously, and organizations must prioritize safeguarding consumer data against modern threats. ” – David Bennett, CEO of Object First. Find more from our survey covered in Tech.co.
If you’re wondering how to ensure best security practices ahead of the holiday weekend, staying protected may not look like what you think. As the summer increases the likelihood of wildfires, it’s important to remember that datacenters are just as vulnerable to physical threats as they are to ransomware. Stay protected with a 3-2-1-1-0 backup strategy.
In the latest from CDO Trends, our datasecurity experts share their insights on excluding ransomware from security insurance though it may be one of the largest monetary impacts on organizations today. Yet, according to Veeam’s recent survey, 21% of companies saw their cyberinsurance policies specifically excluded ransomware. Read more about how to go beyond insurance to securely backup your data here:
