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Object First has exited stealth with $12.5 million in investment and a simple focus on providing a high-performance tier of protection for data managed by Veeam. The tie to Veeam is no accident given that the co-founders of Object First, Ratmir Timashev and Andrei Baronov, were also co-founders of Veeam, and continued to support Veeam after it was acquired in early 2020 by Insight Partners.

A new venture from Veeam’s founders gives users a back-end hardware option that’s specifically designed for Veeam backup storage. Object First comes out of stealth and starts in beta Tuesday. The company, created by Veeam co-founders Ratmir Timashev and Andrei Baronov, targets the midmarket with its object storage-based backup hardware.