Ahead of RSAC 2025, we chat with Sterling Wilson from Object First about immutability, resilience, and simplifying security for backups. Find out why protecting your data is no longer just a backend issue—it’s a frontline defense.
An ESG study reveals: Ransomware increasingly targets backups – 74% of attacks involve backup copies. Only 9% of companies are able to restore data within a single day. Immutable storage and Zero Trust are considered the most effective countermeasures, but many organizations are lagging in implementation.
AI is advancing rapidly, reshaping industries—but with growing risks. From model poisoning to privacy concerns, security must keep pace. Human oversight, Zero Trust principles, and smarter data storage are essential to harness AI safely and sustainably without falling victim to its pitfalls.
May 1 is crowded with causes, and now includes World Passkey Day—challenging the reign of passwords. Experts say the shift to passkeys and biometrics marks a safer, simpler future. But with habits hard to break, passwords may linger even as the passwordless era gains traction.
AI, quantum computing, and IoT are reshaping the data landscape—making security and continuity a priority. Datto’s 2025 BCDR report urges businesses to future-proof with immutable storage and disaster recovery testing to reduce downtime, ensure compliance, and protect critical data from cyber threats.
AWS slashes S3 Express One Zone prices—reads down 85%, storage drops 31%. AI data demand soared 690% in 2024, led by legal and healthcare sectors. IBM posts $14.5B Q1 revenue, touts hybrid cloud and AI focus. Ocient closes $132M Series B to drive efficient AI data workloads.
Veeam strengthens its data protection strategy with a cybersecurity focus, driving digital resilience and channel growth in Mexico. Alongside Object First’s Ootbi solution for Veeam, both firms promote immutable backup, Zero Trust, and partner enablement to combat rising ransomware threats.
Zero Trust Data Resilience (ZTDR) applies Zero Trust principles to backup and recovery, enhancing protection against ransomware and cyber incidents. With immutable storage and a ZTDR approach, organizations can close critical security gaps and better safeguard their data.
Ransomware remains a major threat to organizations of all sizes. A report by Object First reveals that 81% of IT pros see immutable, Zero Trust-based backup as the best defense. Yet, most companies struggle to recover quickly, and many fail to protect backups—ransomware’s new primary target.
Cybercriminals target the weakest entry point, whether it's a home user or a corporation. Safer Internet Day emphasizes the importance of Zero Trust and backup security to protect both personal and corporate data from attacks.
