Brazilian retail is set to reach R$2.75B this Valentine’s Day, but rising online sales also increase cybercrime risks. Experts warn of emotional phishing and AI-driven scams. Companies and consumers must stay vigilant, adopt security best practices, and protect personal data and backups.
Object First, led by CEO David Bennett, is ramping up its UK and EMEA growth after strong global momentum. With 1,200+ partners and 600+ implementations, the Veeam-founded firm is expanding its backup and restore tools to meet rising demand and help businesses fight ransomware.
Join ChannelPro’s Ray Lyons live at live at RSAC 2025 in San Francisco. In the last of this 4 part series of Voice of the Vendor from RSAC, he speaks with Object First, Aviatrix, Lumifi Cyber, and Nile.
Backup as a Service (BaaS) is revolutionizing enterprise data protection in multi-cloud environments by offering scalable, automated, and cost-effective backup solutions. Anthony Cusimano of Object First explains how BaaS enhances security, supports disaster recovery, and frees IT teams to focus on strategic initiatives amid rising cyber threats in 2025.
In today’s threat environment, it’s not enough to back up your data—you have to be able to trust that those backups will be there when you need them. That’s the message from Sterling Wilson, Field CTO at Object First, during his conversation at RSAC Conference 2025.
Cloud backups are no longer the digital safety net they once seemed. Max Heinemeyer from Darktrace warns of a rising cyber blind spot: attackers now target recovery systems directly. As threats evolve, outdated and misconfigured backups become vulnerabilities—not protections.
Airbyte posted 25% Q1 growth with new data tools. Object First saw a 167% YoY bookings surge, including 835% growth in EMEA, driven by demand for ransomware-proof storage. Archive360 launched an AI-ready archive. Box previewed AI Agents. Databricks plans to acquire Neon. GridGain, Fivetran, NAKIVO also posted strong updates.
Object First reported a 167% YoY jump in global bookings for Q1 2025, including 835% growth in EMEA—driven by demand for its ransomware-proof, zero trust-based backup storage. Key partner expansions include CDW in North America and Arrow ECS in EMEA. The firm’s Ootbi appliance is purpose-built for Veeam.
A new study by Object First and ESG reveals that 66% of organizations in North America, the UK, and Germany suffered ransomware attacks in the past two years—45% faced multiple. Alarmingly, 74% reported backups were targeted. Experts stress the urgent need for Zero Trust and immutable storage to ensure fast, secure recovery.
Object First is revolutionizing data protection with Ootbi, an immutable backup appliance designed for Veeam to combat rising ransomware threats. CEO David Bennett and IT manager Kevin Prowell highlight its simplicity, security, and reliability. With strong 2024 growth, Object First is set to expand further in 2025 through its partner-focused strategy.
