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Object First’s vice president of product marketing, Tony Liau describes how critical it is for organizations to invest in data protection in a world where data is constantly evolving. Data protection used to be a director or vice president-level decision, and with the exponential rise of ransomware, data protection has become a C-level or board-level discussion for every business. While the best-case scenario is stopping a ransomware attack before it hits production environments, that’s not always possible. Therefore, organizations must back up their data.

Here’s a different spin on old tech to add faster bounce to your bounce-back plans for dealing with a cloud outage. While object storage itself has been around for 20+ years, only now are we seeing the consideration and optimization of object storage for backup and recovery, explains Tony Liau, vice president of product marketing at Object First, a provider of object-based storage. The optimized performance enables the ability to run failed workloads directly from backup, ensuring companies are business as usual within minutes during any outages.

Object First has exited stealth with $12.5 million in investment and a simple focus on providing a high-performance tier of protection for data managed by Veeam. The tie to Veeam is no accident given that the co-founders of Object First, Ratmir Timashev and Andrei Baronov, were also co-founders of Veeam, and continued to support Veeam after it was acquired in early 2020 by Insight Partners.

A new venture from Veeam’s founders gives users a back-end hardware option that’s specifically designed for Veeam backup storage. Object First comes out of stealth and starts in beta Tuesday. The company, created by Veeam co-founders Ratmir Timashev and Andrei Baronov, targets the midmarket with its object storage-based backup hardware.