The report — run by security firm Object First which polled 1,000 adults in the United States — found that three-quarters of people would either very likely or somewhat likely to switch brands. Less than 10 per cent said they were unlikely to do so, with the remainder stating their response would depend on whether the ransomware attack affected them.
75% of consumers prepared to ditch brands hit by ransomware
As 40% of consumers harbor skepticism regarding organizations’ data protection capabilities, 75% would shift to alternate companies following a ransomware attack, according to Object First.
“Given the indispensable role of data in today’s world, it is no wonder consumers are seeking greater protection as organizations generate and consume more data than ever. While preventing a ransomware attack is the ideal scenario, it is not always feasible. Consumers take data protection seriously, and organizations must prioritize safeguarding consumer data against modern threats. ” – David Bennett, CEO of Object First. Find more from our survey covered in Tech.co.
If you’re wondering how to ensure best security practices ahead of the holiday weekend, staying protected may not look like what you think. As the summer increases the likelihood of wildfires, it’s important to remember that datacenters are just as vulnerable to physical threats as they are to ransomware. Stay protected with a 3-2-1-1-0 backup strategy.
BEVERLY, Mass – June 26, 2023 – According to new data released today from Object First, the object storage backup appliance company delivering ransomware-proof out-of-the-box immutability, 40% of consumers are skeptical of organizations’ ability to protect their data adequately. Consequently, 75% of consumers would switch to another company after a ransomware attack. Furthermore, consumers are requesting increased protection from vendors that hold their data, with 55% favoring companies with comprehensive data protection measures such as reliable backup and recovery, password protection, and identity and access management strategies.