Sukhovsky honored as top IT executive responsible for building a robust, rapidly growing channel ecosystem for Object First


BEVERLY, Mass – February 5, 2024 – Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced that CRN®, a brand of The Channel Company, has named Vitaly Sukhovsky, Object First’s Vice President of Channel Sales, to the 2024 CRN® Channel Chiefs list. This award recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.

With over two decades of sales and business experience in the technology industry, Sukhovsky has a track record of delivering strategic partner engagement and rapid revenue growth for global companies like Veeam, VMware, and Oracle. Notably, he brings deep international operations expertise to Object First, with experience operating sales teams in North America, EMEA, and LATAM markets.

Under Sukhovsky’s leadership over the past year, Object First has introduced a robust partner program to support its 100% channel model, onboarding over 100 partners in less than nine months. He also led Object First’s expansion into LATAM, helping more enterprises ransomware-proof their organizations with the best backup storage for Veeam. In 2024, Sukhovsky will continue to expand the channel sales team and dedicate more resources to Object First’s channel program to support this aggressive growth.

"It is truly an honor to be acknowledged by CRN among so many talented individuals in the channel community," expressed Sukhovsky. "Object First has dedicated itself to both defeating ransomware with a secure, simple, and powerful backup storage solution; and building a top-notch channel program that drives new opportunities and revenue for partners. I’m excited to work with an even larger ecosystem of partners in 2024.”

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers. 

“These channel evangelists are dedicated to supporting solution providers and achieving growth by implementing robust partner programs and unique business strategies,” said Jennifer Follett, VP, US Content, and Executive Editor, CRN, at The Channel Company. “Their efforts are instrumental in helping partners bring essential solutions to market. The Channel Company is pleased to acknowledge these prominent channel leaders and looks forward to chronicling their achievements throughout the year.”  

CRN’s 2024 Channel Chiefs list will be featured in the February 2024 issue of CRN® Magazine and online at www.CRN.com/ChannelChiefs

To learn more about Object First, please visit objectfirst.com and follow on LinkedIn and X.  

About Object First 

Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam® customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First

About The Channel Company 

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com 

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© 2024. CRN is a registered trademark of The Channel Company, LLC. All rights reserved. 

Press Contacts 

Sarah Sturba 

PAN Communications for Object First 

objectfirst@pancomm.com 

Natalie Lewis  

The Channel Company 

nlewis@thechannelcompany.com