Pete Hannah of Object First Named on the EMEA 2025 CRN Channel Chiefs List

Channel executive recognized for driving EMEA channel expansion and partner success at Object First

BEVERLY, Mass – February 26, 2025 – Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam, today announced that CRN, a brand of The Channel Company, has named Pete Hannah, Vice President of Partners & Alliances, EMEA, to the 2025 CRN Channel Chiefs list. This award recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.

Pete brings over 25 years of experience in the IT industry, where he has built and led high-performing teams to achieve remarkable growth. Since joining Object First, he has been instrumental in expanding the EMEA partner ecosystem, growing the company’s presence from zero to active distribution and partner networks in over 20 countries across Europe and the Middle East. In 2024, Pete launched a comprehensive partner program and partner portal, strengthened channel enablement, and introduced tailored strategies to support each market’s unique needs, all while laying a solid foundation for sustainable growth.

“I’m incredibly grateful to be featured on the CRN Channel Chiefs list and proud of the growth we’ve achieved with our EMEA partners,” said Pete Hannah. “At Object First, we believe a strong channel strategy is the key to success. In just over a year, we’ve built a strong distributor and reseller ecosystem, providing the solution they need to protect their customers' backups. This recognition is a reflection of the hard work we’ve put into enabling our partners, and I’m excited to build on this momentum.”

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

CRN’s 2025 Channel Chiefs list is featured in the February 2025 print issue of CRN Magazine and online at https://www.channelweb.co.uk/series/channel-leaders-emea-2025.