Cloud backups are no longer the digital safety net they once seemed. Max Heinemeyer from Darktrace warns of a rising cyber blind spot: attackers now target recovery systems directly. As threats evolve, outdated and misconfigured backups become vulnerabilities—not protections.
Airbyte posted 25% Q1 growth with new data tools. Object First saw a 167% YoY bookings surge, including 835% growth in EMEA, driven by demand for ransomware-proof storage. Archive360 launched an AI-ready archive. Box previewed AI Agents. Databricks plans to acquire Neon. GridGain, Fivetran, NAKIVO also posted strong updates.
Object First reported a 167% YoY jump in global bookings for Q1 2025, including 835% growth in EMEA—driven by demand for its ransomware-proof, zero trust-based backup storage. Key partner expansions include CDW in North America and Arrow ECS in EMEA. The firm’s Ootbi appliance is purpose-built for Veeam.
A new study by Object First and ESG reveals that 66% of organizations in North America, the UK, and Germany suffered ransomware attacks in the past two years—45% faced multiple. Alarmingly, 74% reported backups were targeted. Experts stress the urgent need for Zero Trust and immutable storage to ensure fast, secure recovery.
Object First is revolutionizing data protection with Ootbi, an immutable backup appliance designed for Veeam to combat rising ransomware threats. CEO David Bennett and IT manager Kevin Prowell highlight its simplicity, security, and reliability. With strong 2024 growth, Object First is set to expand further in 2025 through its partner-focused strategy.
