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Object First expands its Ootbi lineup with new 20 TB, 40 TB, and 432 TB appliances, delivering simple, scalable, immutable backup for Veeam.

Object First was named to the 2025 MES Midmarket 100 list for its ransomware-proof, immutable backup solution Ootbi. Purpose-built for Veeam, Ootbi delivers secure, simple, high-performance backup tailored to the needs of midsize organizations.

For AI Appreciation Day 2025, top voices across industries shared insights on how AI is transforming workflows, security, finance, and more. From smarter automation to ethical innovation, their reflections highlight both the immense potential and critical responsibilities shaping AI’s next chapter.

Today is AI Appreciation Day — a moment to reflect on AI’s growing impact across industries, from smarter workflows and voice tech to enhanced travel and cybersecurity. Experts weigh in on its power, promise, and the urgent need for responsible, secure innovation.

AI Appreciation Day sparks debate. Loved or feared, AI reshapes work and life. While businesses embrace it, users remain cautious. Experts urge ethical, human-centric use amid rising concerns over job loss, data risks, and machine autonomy. The balance is just beginning.

As multi-cloud environments grow, BaaS (Backup as a Service) offers scalable, secure, and cost-effective data protection. It reduces IT burdens, enhances disaster recovery, and supports business continuity—making it a smart investment in today’s evolving threat landscape.

CRN honors 80+ channel leaders advancing inclusion. Justin Gilbert, Channel Sales Director at Object First, champions equal opportunity, diverse hiring, and skill-based recruitment—creating a culture where all voices contribute to innovation and success.

With summer holidays approaching, cyberattack risks rise as hackers exploit reduced IT staffing. To stay resilient, organizations must adopt Zero Trust, protect backups with immutable storage, and ensure fast recovery. Here are 4 key tips to stay secure this vacation season.

Object First’s Ootbi delivers out-of-the-box, ransomware-proof storage with zero root access and built-in immutability. Designed for Veeam, it ensures backups stay tamper-proof even if attackers steal top credentials—no setup, just secure, tested protection.

As ransomware threats grow and AI demands surge, traditional backups aren’t enough. 96% of attacked orgs had their backups targeted. Immutability, Zero Trust, and on-prem recovery are now essential to protect data, minimize downtime, and ensure resilience.