Newsroom

  • Object First Launches Pay-Per-Use Consumption Model for More Flexible Immutable Storage

    Object First launches a new pay-per-use Consumption Model in the USA, offering customers, resellers, and service providers a flexible alternative to traditional CapEx purchases. With no upfront costs and built-in immutability, Ootbi delivers secure, simple, and scalable backup storage for Veeam.

  • Arrow Electronics Signs Distribution Agreement with Object First to Strengthen Veeam Storage Offerings Across EMEA

    Arrow Electronics partners with Object First to bring Ootbi—ransomware-proof, immutable backup storage for Veeam—to mid-market customers in Europe. The plug-and-play solution supports Zero Trust best practices and enhances Arrow’s data protection portfolio across 10 countries, with plans to expand.

  • ESG Research Finds Immutable Backup Storage Following Zero Trust as the Best Defense Against Ransomware

    96% of ransomware-hit organizations say their backups were targeted. New research from Object First and Enterprise Strategy Group shows 81% of IT pros view immutable backup storage built on Zero Trust as the best defense. The findings highlight the urgent need for modern, secure, and resilient data protection strategies.

  • GTS Partners with Object First to Strengthen Data Security in Peru

    GTS partners with Object First to bring Ootbi, a ransomware-proof backup storage appliance built for Veeam, to Peru. This strategic move enhances data protection with secure, simple, and high-performance backup solutions, addressing the rising need for immutable storage in today's threat landscape.

  • Object First Delivers Immutability for Everyone with Expanded Product Line For Small to Large Enterprises

    Object First expands Ootbi backup storage, now supporting use cases from 20 TB to 7 PB. New appliances (20 TB, 40 TB, 432 TB) offer increased performance, including 20% faster recovery speeds. Join the live launch event on April 2, 2025, at 11 AM EDT to learn more. Explore Ootbi today at objectfirst.com.

  • Object First Honored in 2025 CRN® Partner Program Guide

    Object First’s channel program earns recognition in the 2025 CRN Partner Program Guide for driving partner growth and profitability. With a 262% YoY increase in transacting partners, enhanced tiers, and new incentives, Object First continues expanding its global ecosystem. Learn more at objectfirst.com.

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    February 11 Safer Internet Day

    Cybercriminals target the weakest entry point, whether it's a home user or a corporation. Safer Internet Day emphasizes the importance of Zero Trust and backup security to protect both personal and corporate data from attacks.

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    Cyber resilience in focus

    The conversation about cybersecurity is changing. It’s no longer just about preventing attacks; it’s essential to ensure recovery. Insurers demand more protection, IT leaders prioritize resilience, and companies seek simple and effective solutions. See how these changes are shaping the future of cybersecurity.

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    David Bennett for IT Selection
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    Navigating the Security Risks of AI Implementation

    AI is evolving fast, but security risks loom. Rushed implementation without oversight could lead to financial and reputational disasters. Data privacy, bias, and AI-driven cyber threats demand caution. Without human control, AI risks spiraling out of hand. Organizations must ensure strong security guardrails before fully embracing AI-driven automation.

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    Geoff Burke for Devops Digest
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    Channel catch-up: News in brief

    Before the week ends, key stories include Nebula's new remote service offering, Everything Tech Group's acquisitions, Monday.com's partner summit updates, Check Point's expanded services, Scality's partner growth, and more. Learn how these developments shape the industry.

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    TechTarget, Microscope