Object First saw remarkable growth in 2024, achieving a 389% increase in global bookings and expanding its customer base by 374%. Key milestones included new strategic partnerships, a 262% rise in transacting partners, and industry accolades. With strong momentum, the company is poised for continued success in 2025.
Dubai, UAE (25 Nov. 2024) – TechBridge teams up with Object First, creator of Ootbi, a ransomware-proof backup solution for Veeam®. As ransomware attacks surge 68% in MEA, Ootbi offers secure, immutable storage, ensuring business continuity. This partnership supports MEA’s digital transformation and cybersecurity growth.
With Zero Trust compliance and seamless Veeam integration, Ootbi by Object First is setting new standards in ransomware-proof backup storage.
Security leaders face growing challenges against modern cyber threats, including ransomware attacks. These sophisticated threats follow six stages: target identification, entry, expansion, encryption, ransom demand, and restoration. With global losses projected to reach $12 trillion by 2025, businesses must adopt strong defense strategies. Understanding ransomware anatomy, implementing practices like Zero Trust, and leveraging immutable storage are key to cyber resilience. Education and robust backup plans are essential to mitigating future risks and ensuring swift recovery after an attack.
Object First is strengthening its growth in Europe, focusing on France, by building a robust network of value-driven partnerships under the leadership of Daniel Fried, SVP of Sales EMEA. With ransomware attacks escalating, data security has become a global priority. Object First addresses this challenge with its flagship solution, Ootbi (Out-of-the-Box Immutability), a ransomware-proof storage appliance that integrates Zero Trust principles. Following a 347% YoY bookings growth in Q3 2024, the company is expanding across Europe and France, emphasizing simplicity, efficiency, and strong partner support.
Ransomware-proof and immutable out-of-the-box, Object First's Ootbi delivers secure, simple, and powerful on-premises backup storage for Veeam customers with no security expertise required.
BEVERLY, Mass – November 12, 2024 — Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced it continues to build momentum with year-over-year bookings growth of 347% in Q3 2024.
LONDON, UK — November 12, 2024 — Object First, the creator of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced the appointment of Daniel Fried as its Senior Vice President of Sales EMEA.
VIMERCATE (Monza Brianza) — November 8, 2024 — V-Valley, a company of the Esprinet Group focused on the distribution of Advanced Solutions, announces that it has signed a distribution agreement with Object First, the creator of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®.
BEVERLY, Mass, — November 7, 2024 — Object First, the creator of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced the promotion of Kelly Wells to Chief Operating Officer.