Today Object First announced the European launch of its flexible pay-per-use Consumption model for Ootbi, the company’s immutable backup storage appliance.
Across industries, AI models and analytics increasingly drive high-stakes decisions—but even the most advanced systems can be useless, or even harmful, if the data feeding them is flawed. Many organizations overlook subtle yet serious risks to data integrity, from silent schema drift and redundant legacy systems to poorly managed access controls and shadow data.
Vishing (voice phishing) attacks have surged by over 1,600 percent so far this year, partly driven by a rise in AI-driven deepfake voice scams. This is yet another way cybercriminals are seeking to impersonate those with access to company systems to disrupt organizations and hold data for ransom. We spoke to Anthony Cusimano, solutions director at Object First, to discover more about this trend and how businesses are at risk.
This July 25th marks another SysAdmin Day, our annual tribute to the dedicated IT professionals who serve as the backbone of our increasingly digital world. As we navigate 2025's complex technological landscape-from AI integration and cloud migrations to cybersecurity threats and hybrid work environments-System Administrators remain the steadfast guardians ensuring business continuity, data protection, and seamless user experiences.
Object First reported a 400% YoY increase in Q2 2025 bookings, driven by new Ootbi backup storage models and a pay-per-use subscription. The company grew its global customer base by 225% and partners by 237%, as demand for secure, immutable storage to combat ransomware surged worldwide.
Object First expands its Ootbi lineup with new 20 TB, 40 TB, and 432 TB appliances, delivering simple, scalable, immutable backup for Veeam.
Object First was named to the 2025 MES Midmarket 100 list for its ransomware-proof, immutable backup solution Ootbi. Purpose-built for Veeam, Ootbi delivers secure, simple, high-performance backup tailored to the needs of midsize organizations.
For AI Appreciation Day 2025, top voices across industries shared insights on how AI is transforming workflows, security, finance, and more. From smarter automation to ethical innovation, their reflections highlight both the immense potential and critical responsibilities shaping AI’s next chapter.
Today is AI Appreciation Day — a moment to reflect on AI’s growing impact across industries, from smarter workflows and voice tech to enhanced travel and cybersecurity. Experts weigh in on its power, promise, and the urgent need for responsible, secure innovation.
AI Appreciation Day sparks debate. Loved or feared, AI reshapes work and life. While businesses embrace it, users remain cautious. Experts urge ethical, human-centric use amid rising concerns over job loss, data risks, and machine autonomy. The balance is just beginning.
