Posts by Andy French

Andy French is an experienced technology marketing leader with over 30 years in the IT industry, spanning B2B and B2C markets. His expertise includes product marketing, business development, and product management across sectors such as data protection, cybersecurity, enterprise IT, and cloud infrastructure. 

Currently serving as Director of Product Marketing at Object First, Andy is responsible for global go-to-market strategy, messaging, and competitive positioning. He originally joined the company in August 2023 to lead business growth across the DACH, Benelux, and Nordic regions, before stepping into his global leadership role in August 2024. 

Based in Düsseldorf, Germany, Andy is passionate about building compelling value propositions that resonate with both technical and business audiences. Outside of work, he channels his creativity into music production, crafting funky grooves in his home studio.