Introduction
Central Technology (CT) is a UK-based managed service provider with 100+ professionals, specializing in IT solutions focused on efficiency, growth, and security. As one of the UK's largest Veeam service providers, CT faced a critical gap in their portfolio: the lack of a ransomware-proof on-premises backup storage appliance was limiting their success in competitive tenders and creating vulnerabilities in their comprehensive service offering.
Challenges
- Missing appliance component: Lack of ransomware-proof on-premises backup storage appliance became a critical limitation in competitive tenders
- Portfolio gap: Missing piece prevented CT from offering complete end-to-end services to customers
- Competitive disadvantage: Lost tenders specifically due to absence of secure backup appliance solution
- Limited cybersecurity positioning: Unable to fully address customer cyber resilience requirements and 3-2-1-1-0 data protection best practices
Solution
CT partnered with Object First to deploy Ootbi (Out-of-the-Box Immutability), a purpose-built storage appliance designed specifically for Veeam. The solution offered seamless compatibility, record-setting backup/restore speeds, and 15-minute deployment times without requiring Veeam configuration changes.
Results
- Top revenue generator: Object First appliances became CT's highest revenue-generating infrastructure solution in H2 2024
- £400k+ growth: Generated over £400,000 in revenue growth across the year through Ootbi sales
- New market opportunities: Enhanced cybersecurity offering attracted critical UK national infrastructure clients (water, electricity providers)
- Improved competitive position: Filled portfolio gap, enabling success in previously lost tenders
- Customer expansion: New customers acquired through backup solutions led to additional service sales
Make Your Backups Ransomware-Proof with Ootbi Now! Request a demo -->