How Object First generated more than £400k in revenue growth for partner Central Technology

Introduction 

Central Technology (CT) is a UK-based managed service provider with 100+ professionals, specializing in IT solutions focused on efficiency, growth, and security. As one of the UK's largest Veeam service providers, CT faced a critical gap in their portfolio: the lack of a ransomware-proof on-premises backup storage appliance was limiting their success in competitive tenders and creating vulnerabilities in their comprehensive service offering. 

Challenges 

• Missing appliance component: Lack of ransomware-proof on-premises backup storage appliance became a critical limitation in competitive tenders 
• Portfolio gap: Missing piece prevented CT from offering complete end-to-end services to customers 
• Competitive disadvantage: Lost tenders specifically due to absence of secure backup appliance solution 
• Limited cybersecurity positioning: Unable to fully address customer cyber resilience requirements and 3-2-1-1-0 data protection best practices 

Solution 

CT partnered with Object First to deploy Ootbi (Out-of-the-Box Immutability), a purpose-built storage appliance designed specifically for Veeam. The solution offered seamless compatibility, record-setting backup/restore speeds, and 15-minute deployment times without requiring Veeam configuration changes. 

Results 

• Top revenue generator: Object First appliances became CT's highest revenue-generating infrastructure solution in H2 2024 
• £400k+ growth: Generated over £400,000 in revenue growth across the year through Ootbi sales 
• New market opportunities: Enhanced cybersecurity offering attracted critical UK national infrastructure clients (water, electricity providers) 
• Improved competitive position: Filled portfolio gap, enabling success in previously lost tenders 
• Customer expansion: New customers acquired through backup solutions led to additional service sales 

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