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How Object First generated more than £400k in revenue growth for partner Central Technology

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  • Central Technology company logo
    • Location

      EMEA

    • Industry

      Information Technology Services

    • Company

      Central Technology, a top IT services provider, is committed to enhancing backup and recovery solutions for their clients amidst rising ransomware threats. By leveraging Ootbi by Object First, they deliver secure, simple, and powerful backup storage for Veeam customers, anticipating exceptional performance and heightened data security. Object First’s 100% commitment to the channel reinforces Central Technology’s confidence in collaboration

Central Technology boosts revenue by £400k with Ootbi

Introduction 

Central Technology (CT) is a UK-based managed service provider with 100+ professionals, specializing in IT solutions focused on efficiency, growth, and security. As one of the UK's largest Veeam service providers, CT faced a critical gap in their portfolio: the lack of a ransomware-proof on-premises backup storage appliance was limiting their success in competitive tenders and creating vulnerabilities in their comprehensive service offering. 

Challenges 

  • Missing appliance component: Lack of ransomware-proof on-premises backup storage appliance became a critical limitation in competitive tenders 
  • Portfolio gap: Missing piece prevented CT from offering complete end-to-end services to customers 
  • Competitive disadvantage: Lost tenders specifically due to absence of secure backup appliance solution 
  • Limited cybersecurity positioning: Unable to fully address customer cyber resilience requirements and 3-2-1-1-0 data protection best practices 

Solution 

CT partnered with Object First to deploy Ootbi (Out-of-the-Box Immutability), a purpose-built storage appliance designed specifically for Veeam. The solution offered seamless compatibility, record-setting backup/restore speeds, and 15-minute deployment times without requiring Veeam configuration changes. 

Results 

  • Top revenue generator: Object First appliances became CT's highest revenue-generating infrastructure solution in H2 2024 
  • £400k+ growth: Generated over £400,000 in revenue growth across the year through Ootbi sales 
  • New market opportunities: Enhanced cybersecurity offering attracted critical UK national infrastructure clients (water, electricity providers) 
  • Improved competitive position: Filled portfolio gap, enabling success in previously lost tenders 
  • Customer expansion: New customers acquired through backup solutions led to additional service sales 

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