TD SYNNEX UK Signs with Object First to Provide Immutable Storage for Veeam Backup Partners

Secure, simple, and powerful backup storage appliance enables partners to protect customers against ransomware and data loss, add more value, and extend their opportunities

Basingstoke, 24 February 2025 – TD SYNNEX (NYSE: SNX) has signed a UK and Ireland distribution agreement with Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam.

Object First’s Ootbi (Out-of-the-Box-Immutability) solution provides immutable storage for Veeam backups. The agreement between TD SYNNEX and Object First will allow Veeam partners to add more value by offering customers protection from ransomware and other cyber threats while taking advantage of the specialist technical and sales support provided by TD SYNNEX’s experienced team of Veeam experts.

Rachel Paterson, business unit director, infrastructure software – Advanced Solutions, UK, at TD SYNNEX, said: “Object First is a significant addition to TD SYNNEX’s strong portfolio of data protection solutions. With Ootbi, Veeam partners can add more value and deliver exceptionally simple and powerful protection for their end-user customers – and with our deep expertise and understanding of the technology, TD SYNNEX can provide all the support they need to deliver complete and immutable backup solutions.”

In April 2024, TD SYNNEX was named Veeam Distributor of the Year for the UK and Ireland for the fourth year in succession. This achievement reflected the exceptional growth that TD SYNNEX has driven through the 900-plus Veeam partners it engages with across the region. It also acknowledged the continued investment made by TD SYNNEX in its Veeam business, and its close collaboration with partners.

Pete Hannah, VP Sales, Western Europe at Object First, said, “As a leading distributor for Veeam in the UK and Ireland, TD SYNNEX is perfectly positioned to extend the opportunity Ootbi presents to more Veeam partners. Its simplicity and close integration with Veeam mean that partners can deliver cost-effective protection from ransomware and other cyber threats without the technical complexity often associated with managing storage infrastructures or the need for security expertise.”

TD SYNNEX is the only UK distributor to hold Veeam Accredited Service Provider (VASP) status and is able to offer fully-approved professional services on the vendor’s solutions. It has continued to drive investment in Veeam, providing partners with regular updates and training opportunities. It will be officially launching the Object First partnership at its next quarterly Veeam Partner Academy meeting, which is due to take place in London early next month (March).