Object First Welcomes Pete Hannah as New VP Sales, Western Europe

IT Channel Expert to Lead Strategic Expansion and Partner Growth for Object First in EMEA

LONDON — September 10th, 2024 –— Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, is thrilled to announce the appointment of Pete Hannah as Vice President of Sales, Western Europe. Hannah will focus on channel development, recruitment of partners, and hiring to grow the sales team.  Object First continues to enroll strategic leaders at a rapid pace, as the company rapidly expands across Europe.  

In Q2 2024, Object First achieved a noteworthy 300% year-over-year increase in transacting partners, a testament to the company’s dedication to building a strong global channel ecosystem. Object First’s Partner Program, built on a 100% channel model, was specifically designed to empower resellers in meeting the growing demand for a highly secure backup storage solution that is immutable out-of-the-box and doesn’t require security expertise.

“We couldn’t be more excited to welcome Pete to the Object First team,” said David Bennett, CEO of Object First. “His extensive experience in the IT channel, combined with his proven track record of driving growth and building teams, makes him the perfect fit to lead sales in Western Europe. As we continue to expand our partner network with the best storage for Veeam, Pete’s leadership will allow us to build on our strong momentum.”

Pete has over 25 years of experience in the IT industry, successfully recruiting and leading teams that delivered significant growth. As a founder of Noima Consultancy, he helped organizations expand through optimized strategy and sales execution. Previously, Pete held key sales leadership positions at Netgear, TD Synnex, and BT.

“This is an exciting time to be joining Object First,” said Pete Hannah, VP Sales, Western Europe, at Object First. “I look forward to building a strong team focused on our key European markets in Western Europe, where there is a huge market of Veeam customers who need secure, simple, and powerful immutable storage. Together with our partners, we aim to deliver exceptional security and value to our customers who urgently need a defense against ransomware and other threats.”