Daniel Fried Joins Object First as SVP of Sales EMEA to Lead Expansion Across Key Markets

Veteran IT leader with 30+ years of experience to drive EMEA growth with secure immutable backup storage solutions

LONDON, UK — November 12, 2024 — Object First, the creator of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam®, today announced the appointment of Daniel Fried as its Senior Vice President of Sales EMEA. Daniel will lead Object First’s EMEA sales and channel strategy during a period of rapid expansion.

Fried brings over 30 years of IT leadership experience focusing on sales, partnerships, and channel strategy. Most recently, he was GM & SVP of EMEA and Worldwide Channels at Veeam, where he helped the company become the #1 provider in Data Protection and grow from its inception to USD 1.5 billion. Previously, he held leadership roles at VMware, Nokia, and Philips and is known for scaling operations and driving revenue through strategic partnerships. Daniel has also advised multiple tech companies, helping them reach international markets.

“We’re thrilled to welcome Daniel to Object First. His expertise in leading sales teams and establishing mutually rewarding partnerships in EMEA will be crucial to our growth strategy as we continue our mission to provide the most secure, simple, and powerful backup storage for Veeam customers,” said David Bennett, CEO of Object First. “Daniel’s reputation for building strong channel ecosystems and driving scalable sales models is unmatched.  There is nobody better suited to help us meet the demand from EMEA businesses to reduce the risk of cyber threats like ransomware with immutable backup storage.”

“I am excited to join Object First and lead its EMEA growth at such a pivotal time,” said Daniel Fried, Senior VP of Sales EMEA at Object First. “The market needs a secure backup storage solution that is not only powerful but doesn’t require security expertise. We’re building a strong team and programs to grow our ecosystem of partners and answer our customers’ requirements for secure backups. I look forward to strengthening our connections with customers through our dedicated partner network as we accelerate growth across the region.”