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Why Object Storage Is Best for Backup and Recovery

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2024 Cybereason's study reveals that 78% of organizations targeted by ransomware faced a second attack, often with higher ransom demands. For businesses, falling victim not only means financial loss but also significant disruptions to operations and a drop in customer trust.

Object storage is a critical line of defense against escalating ransomware attacks, ready to redefine how you protect your most precious digital assets.

Learn why object storage emerges as a beacon of hope, offering unparalleled data backup and recovery use cases.

How Does Object Storage Protect Your Business Against Cyber Threats

Object storage is a modern solution that manages data as distinct objects within a vast, flat environment. Each object includes the data itself, a rich metadata block, and a unique identifier.

This structure simplifies data management and enhances data security in several ways:

  • Data Durability and Reliability: By spreading data across multiple physical locations, object storage minimizes the risk of data loss due to hardware failure or localized disasters.

  • Enhanced Security Features: The ability to apply detailed metadata enables better control and enforcement of security policies, making unauthorized access more difficult.

  • Cost-Effectiveness: Object storage can scale to accommodate growing data needs without requiring expensive upfront investments, ensuring your company can store necessary data affordably.

Adopting object storage means you can not only secure your data against contemporary threats but also position yourself to manage data growth efficiently and economically.

6 Reasons Why Object Storage Is Best for Backups and Recovery Use Cases

By embracing object storage for your backup and recovery needs, you're not just choosing a storage solution but opting for a system that grows with your business, protects against ransomware, and ensures your data is always available and intact.

Find why object storage is best for backup and recovery use cases.


Object storage's S3 native Object Lock ensures that data cannot be altered or tampered with once stored, offering a solid defense against ransomware attacks. It means your backups remain pristine and reliable, ready for recovery when needed.


Object storage allows you to scale your data storage horizontally without compromising performance. This adaptability makes it perfect for businesses experiencing rapid data growth, ensuring you always have enough backup space.

Up-to-Date Architecture

Object storage systems are designed without the bugs, quirks, or limitations often found in traditional file systems. This modern architecture guarantees smoother data management and recovery processes.

Seamless On-Prem to Cloud Transition

Object storage facilitates a secure and efficient data transfer from on-premises systems to the cloud in S3 format with no overhead. This seamless transition indicates faster, more reliable backups and recovery with minimal overhead.


The S3 protocol, a cornerstone of object storage, assures data delivery unlike traditional protocols (SMB, NFS), providing end-to-end data reliability for businesses that require consistent backup and recovery services.


Object storage natively supports the critical availability needs of organizations, ensuring data is always accessible for backup and recovery purposes, aligning with the 3-2-1 backup rule.

Meet Ootbi - Best Storage for Veeam

Object storage’s S3 native immutability, unlimited scalability, lower cost of storing large volumes of data, seamless on-premises-to-cloud data copy, simplified management, reliability, and availability made it our only choice when we built Ootbi (Out-of-the-Box Immutability.)

Ootbi is secure, simple, and powerful by design and delivers a ransomware-proof primary storage target that was purpose-built to be the best storage for Veeam.

Request a demo and eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First.

3 Reasons Ootbi is Best Storage for Veeam!