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Types of Data Breaches: Understanding and Preventing the Most Common Threats

Have you ever considered that your company's future could hinge on a single click? One careless moment, one deceptive email, and suddenly, your most sensitive data is in the hands of cybercriminals. Over 422 million records were compromised globally in the third quarter of 2024 alone, proving that the odds of this happening to your business are higher than you might think. 

But there's good news! By reading this guide on different types of data breaches, you can unearth your enemy's tactics and take actionable steps to protect your digital assets.

What Is a Data Breach?

A data breach is a security incident where attackers gain unauthorized access to sensitive personal or corporate data, either exposing or stealing it without permission. These leaks can involve personal information, such as names, social security numbers, or financial records, as well as sensitive business assets like intellectual property, trade secrets, and customer data.

Attackers take advantage of vulnerabilities in systems or processes, whether through deliberate external attacks, insider threats, or unintentional mistakes. They can bring significant risks, including financial losses, legal repercussions, and a loss of trust that can take years to rebuild.

How Do Data Breaches Occur?

Security breaches don't occur in a vacuum. They usually involve overlooked vulnerabilities that can be traced to a common exploitation path.

Below, you can find the core mechanisms that lead to data thefts:

  1. Unsecured Access Points: Weak passwords, shared credentials, and open network access act as welcome mats for attackers, giving them undetected entry into your systems.

  2. Social Engineering: Cybercriminals manipulate trust, tricking individuals into revealing secrets, or they gain access using clever impersonations or subtle psychological tactics.

  3. Unpatched Software: Outdated applications and systems with unresolved vulnerabilities are like unlocked doors, waiting for hackers to step through.

  4. Poor Data Management: Misconfigured databases, lack of encryption, or inadequate backup storage systems are the most typical reasons your data is unsafe.

  5. Third-Party Weaknesses: Vendors with weak security can become backdoors for attackers, bypassing even the most secure defenses in your organization.

  6. Automation and Bot Attacks: Automated scripts and bots tirelessly scan for weak points, executing large-scale attacks with a speed and precision no human can match.

  7. Neglected Security Practices: Skipping audits, failing to update incident response plans, or overlooking employee training allows minor vulnerabilities to snowball into major breaches.

The 7 Most Common Types of Data Breaches

No two data breaches are the same, but they all share one goal: exploiting weaknesses to access what should never be exposed.

The most typical security breaches include:

Phishing

Phishing is a highly deceptive form of data breach. Attackers impersonate trusted organizations or individuals to trick victims into sharing sensitive information.

Email is a prime target for phishing, with over 3 billion malicious emails sent daily. For corporate users who receive an average of 126 emails, blocking every threat before it reaches a user’s inbox is nearly impossible. 

Worse, phishing doesn’t just steal data but can derail businesses, as a single successful invasion can give access to confidential systems, customer details, or even financial accounts.

Ransomware

Ransomware is one of the most devastating forms of cyberattacks. It encrypts data or locks users out of their systems, holding confidential information hostage until the ransom is paid.

Ransomware attacks account for 24% of all breaches, proving how widespread this threat has become. They often target businesses with the most at stake, like healthcare providers, financial institutions, and even government agencies. 

On top of that, the financial impact of ransomware doesn’t stop at paying the ransom, as it often leads to days or even weeks of operational downtime, costing companies an average of $1.82 million. 

Insider Threats

Insider threats occur internally when employees, contractors, or other insiders misuse their access to systems, whether intentionally or unintentionally. It includes even simple human errors, like sending unencrypted financial reports to the wrong client.

Alarmingly, 74% of organizations admit they are at least moderately vulnerable to insider threats, showing how often they underestimate risks from their own team members, whether due to negligence, poor training, or malicious intent. 

Attackers usually strike at the heart of operations, exposing proprietary information, customer data, or trade secrets. Unlike external exploits, they’re harder to detect and can escalate unnoticed.

Supply Chain Attacks

Supply chain attacks target vulnerabilities in third-party vendors or service providers, bypassing security measures to directly compromise a business’s data or systems.

By 2025, 45% of all organizations are expected to face attacks on their software supply chains—a growing threat fueled by the interconnected nature of modern business, where a single compromised vendor can disrupt entire networks. 

When a trusted vendor or partner is compromised, attackers can infiltrate multiple businesses at once by exploiting shared access points and software dependencies, making them capable of destabilizing entire sectors.

Denial-of-Service (DoS)

Denial-of-service (DoS) attacks overwhelm a network, server, or application by flooding it with excessive traffic or requests, depleting resources, and forcing a complete shutdown.

Beyond service disruptions, DoS attacks have significant financial impacts, including revenue loss, incident response costs, and SLA penalties. Reputational fallout can also be severe, as customers lose trust in unreliable services and turn to competitors. 

Sophisticated DoS methods, like volumetric floods or protocol exploits, can incapacitate entire infrastructures, leaving businesses scrambling to recover both financially and operationally.

Malware

Malware is a broad term for malicious software designed to infiltrate systems and cause harm. Whether stealing data, disrupting operations, or spying on activity, malware operates stealthily, often without users realizing their devices have been compromised.

There were over 6 billion malware and virus attacks worldwide in 2023. From phishing links to infected downloads, hackers continue to find ways to distribute malicious programs on an unprecedented scale. 

Malware comes in many forms, including spyware that monitors user activity, trojans disguised as legitimate software, and worms that spread rapidly across networks, stealing credentials, corrupting files, and disrupting operations.

Zero-Day Exploits

Zero-day exploits are software exposures that attackers influence before developers have had a chance to patch them. The term "zero-day" refers to the lack of time to address the vulnerability once it is discovered in the wild.

In 2023, security experts observed 97 zero-day vulnerabilities exploited, over 60% of which targeted end-user platforms such as mobile devices and browsers. 

They often focus on critical enterprise technologies, like security software or infrastructure, causing cascading failures that compromise intellectual property, expose customer data, and weaken defense systems.

The True Cost of a Data Breach in 2024

The IBM Cost of a Data Breach Report 2024 offers an invaluable look into the financial and operational impact of data breaches across industries. 

Analyzing data from 604 organizations globally, this report equips business leaders with a clear understanding of the stakes, translating complex data into actionable insights.

Here are the key findings that every company should know:

  • The average cost of a data breach soared to $4.89 million, driven by rising expenses from lost business, downtime, and regulatory fines, totaling $2.8 million for post-breach activities—the highest in six years.

  • Malicious insider attacks, which were the most expensive, averaged $4.99 million per incident. Stolen credentials and phishing escalated, and AI-driven tactics made attacks harder to spot.

  • Shadow data contributed to 35% of breaches, with misplaced or untracked data leading to longer ransomware detection times and a 16% higher breach cost.

  • In ransomware incidents involving law enforcement, breach costs were reduced by an average of $1 million, while response times were shortened by over two weeks, from 297 to 281 days.

  • Nearly 46% of breaches exposed customer data like IDs, emails, and phone numbers, while 43% involved intellectual property, costing companies $173 per record, a sharp rise from $156 last year.

  • Breaches involving stolen credentials took 292 days to identify and contain, were the longest to resolve, and surpassed social engineering attacks, which averaged 257 days.

  • The industrial sector faced the steepest cost increase, with breach expenses rising by $830,000 per incident as businesses in this sector scrambled to mitigate disruptions and respond faster.

10 Steps to Data Breach Prevention and Mitigation

Staying one step ahead of cybercriminals has never been more serious. However, data protection doesn’t happen overnight. It requires a proactive approach that blends technology, strategy, and employee vigilance.

Follow these ten actionable steps to prevent a data breach:

  1. Implement Strong Access Controls: Follow the principle of least privilege by only granting employees access to the data and systems essential to their roles, as it minimizes unnecessary exposure and reduces the risk of breaches.

  2. Enforce Multi-Factor Authentication (MFA): Passwords alone aren’t enough. Use MFA to add a second layer of protection, which sends a one-time code to a mobile device to keep attackers from slipping through.

  3. Keep Software and Systems Updated: Cybercriminals exploit outdated systems. Enable automatic updates and patch software regularly to close known vulnerabilities before they’re targeted.

  4. Train Employees on Cybersecurity Best Practices: Human error remains a top cause of breaches. Provide ongoing, engaging training to help employees spot phishing emails, avoid suspicious links, and pursue secure online habits.

  5. Deploy Advanced Security Technologies: Use tools like endpoint detection and response (EDR), firewalls, intrusion detection systems (IDS), and encryption to detect and defend against emerging threats.

  6. Monitor Network Traffic for Anomalies: Implement network monitoring tools to track internal and external activity. Detecting unusual behavior early allows you to respond before small issues escalate.

  7. Backup Your Data: Back up your data following the 3-2-1 rule: keep three copies of your data, store them on two different media, and save one copy offsite or offline to ensure swift recovery after any incident.

  8. Make Your Backups Immutable: Immutable backups are tamper-proof, preventing ransomware or internal threats from altering or deleting your data. They guarantee clean recovery without paying a ransom.

  9. Secure Third-Party Partnerships: Your vendors’ data security is your security. Regularly audit third-party practices to ensure they meet your standards and don’t create weak links in your supply chain.

  10. Develop and Test an Incident Response Plan: Always prepare for the worst. Build a clear, actionable incident response plan and test it. Refining it regularly ensures your team can act fast to contain and minimize any breach.

Top 7 Data Breaches of 2024

Data breaches in 2024 have wreaked havoc, leaving businesses grappling with staggering financial losses and legal battles.

Here's a quick look at the year's most shocking incidents and the lessons they offer about overcoming relentless cyber threats.

1. National Public Data (2.9 billion Records)

National Public Data suffered the largest breach of 2024, exposing 2.9 billion records containing Social Security numbers, historical addresses, and personally identifiable information (PII). 

A hacker group listed the data for sale on the dark web, valued at $3.5 million. The breach led to class-action lawsuits, regulatory penalties, and the bankruptcy of its parent company, Jerico Pictures, Inc.

2. Change Healthcare (100 million Individuals)

The ALPHV/BlackCat ransomware group breached Change Healthcare, compromising the sensitive medical, billing, and personal data of 100 million Americans. 

The incident disrupted healthcare systems nationwide for weeks, forcing UnitedHealth Group, its parent company, to pay a $22 million ransom. The breach exposed critical vulnerabilities, including the lack of multi-factor authentication (MFA).

3. AT&T (110 million Records)

AT&T faced two major breaches in 2024. The first leaked call metadata and phone numbers for 110 million customers, while the second exposed personal details and encrypted passwords for 73 million individuals. 

Both incidents were linked to weak authentication processes in third-party cloud systems like Snowflake, raising concerns over supplier security.

4. Ticketmaster (560 million Records)

Hacking group ShinyHunters exploited vulnerabilities in Ticketmaster's systems, stealing 560 million customer records, including names, payment data, and purchase histories. 

The breach, stemming from compromised Snowflake credentials, caused massive reputational and regulatory fallout. In its wake, calls for stricter cloud security policies followed.

5. Patelco Credit Union (726,000 Individuals)

A ransomware attack on Patelco Credit Union resulted in the loss of over 726,000 customer and employee records, including Social Security numbers and financial account details. 

The attack damaged online banking services for two weeks, delaying operations and damaging customer trust. RansomHub, a dark web ransomware group, is believed to be responsible.

6. UnitedHealth (Change Healthcare Attack)

UnitedHealth, the healthcare giant, suffered a massive ransomware attack targeting its Change Healthcare payment systems. Hackers accessed protected health information (PHI) and billing data. 

It impacted millions of Americans, causing delays in medical treatments and payments. The breach is now one of U.S. history's most severe healthcare data compromises.

7. Dell (49 million Customers)

Dell disclosed a breach that exposed 49 million customer records, including purchase histories and home addresses, from 2017 to 2024. Attackers reportedly used credential-stuffing techniques, where stolen passwords from other breaches were reused to infiltrate. 

This prompted Dell to issue warnings about phishing attacks, though the company confirmed no financial data was compromised despite the breach's scale.

Ootbi: The Best Protection Against a Security Breach

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Ransomware-proof Ootbi (Out-of-the-Box Immutability) by Object First is a secure, simple, and powerful on-premises backup storage for Veeam customers.

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Request a demo and learn how to protect against data breaches with Ootbi—Best Storage for Veeam.

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