Channel and Field Marketing Manager, DACH

Object First, now an independent business unit of Veeam, builds secure, simple, and powerful backup storage for Veeam customers, engineered with Absolute Immutability to deliver true ransomware-proof protection. Our Zero Access architecture ensures no one can alter or delete backup data, providing cyber resilience by design. We are a fast-growing team driven by innovation, clarity, and meaningful impact.

Are you looking for a role where you can make a real impact by working with meaningful, high-performance technology? Join a fast-growing, innovative-driven team where clarity, ownership, and collaboration truly matter.

We are looking for a dynamic Channel and Field Marketing Manager, DACH to drive the planning and execution of high-impact channel and field marketing programs that accelerate partner recruitment, partner enablement, and pipeline generation across the DACH region.

You will work closely with the Head of Channel and Field Marketing, EMEA, regional sales leaders, partner account managers, and central marketing teams to support pipeline generation, partner engagement, and regional growth. A keen understanding of the IT channel, distributor and reseller ecosystems, and what partners value to drive growth is essential.    

The ideal candidate will have an entrepreneurial approach and quickly move from planning to implementation. This position requires strong program and project management skills, working with a distributed sales and marketing team.  Close cooperation with regional sales teams is required to align priorities, performance, and programs. 

What You’ll Do

• Collaborate with Marketing and Sales teams to align strategy in areas of customer and partner recruitment, enablement, and growth. 
• Build clear marketing plans and measure ROI by month and quarter. 
• Establish relations with core SMEs across the organization to understand messaging and content produced and its relevance for channel partners. 
• Act as an ambassador of partner ecosystem and ensure that its brand and messaging to partners /prospective partners is reflected in all content. 
• Support the regional channel leaders to address geo-specific nuances to delivery of programs, content, and communications. 
• Create and deliver marketing programs and communication assets to channel partners. 
• Deliver a consistent program of digital demand generation programs, with the purpose of building awareness among customers, recruiting partners, and enabling partners to sign new customers. 
• Plan and execute field events. 
• Support Public Relations and Analyst Relations activity in region. 
• Organize the regular and transparent process of tracking the performance (leveraging Marketo, Salesforce, and other platforms).
• Develop and deliver professional written and spoken communications that ensure team members and leadership have clear, concise, and up-to-date information on the progress of work deliverables. 
• Work with leaders to continuously improve program strategy and design, as required. 

What You’ll Bring

• Fluency in English and German is mandatory.
• Bachelor’s, master’s, or other university degrees ideally in marketing, communications, business or related field or equivalent experience. 
• 5-8 years of experience in a results-driven channel marketing role in a partner-facing, technology-driven business in EMEA. 
• Ability to work with cross-functional teams to successfully launch and monitor new programs. 
• Solid understanding of industry-standard channel programs. 
• Ability to collaborate with distributed and diverse teams. 
• Strong analytical and problem-solving skills. 
• Experience working with channel sales teams to align sales and go-to-market goals. 
• Excellent writing and presenting in German. 
• Comfortable with video collaboration tools e.g., Teams, Slack. 
• Effective project management and organizational skills. 
• Strong initiative and creativity. 
• Familiarity with Veeam and the Veeam channel a plus.

Why Join Object First

• An exciting opportunity with a global, high-growth IT company.
• Paid annual leave in accordance with local regulations.
• Remote work options.
• Modern work equipment is provided.
• Opportunities for professional development and growth.
• A supportive and collaborative work environment.

Equal Opportunity & Data Privacy

Object First is an equal opportunity employer. We welcome and encourage diversity in our teams and are committed to creating an inclusive environment for all employees. By applying for this position, you consent to the processing of your personal data for recruitment purposes, in accordance with applicable data protection laws and Object First’s privacy practices. All candidate information will be treated with strict confidentiality throughout the process.

Make an Impact with Us

If you’re looking to make a real impact and grow alongside a company that builds secure, simple, and powerful technology, Object First is the place for you. Join us and take your career to the next level.