Introduction
Cinetica needed an on-premises backup storage solution that could protect highly confidential customer and financial data for its established Financial Services customers, and extend that level of security to its expanding customer base in new verticals like manufacturing and telecommunications. Security and compliance are critical attributes in a solution, given the rise of threats like ransomware and the increasingly strict national and international cybersecurity compliance directives like NIS2.
Discovery and Onboarding
The company was first introduced to Object First in 2023 through their partnership with Veeam. They found that Ootbi met many of their customers’ specific requirements without unnecessary complications. Key factors that attracted Cinetica to Ootbi were:
- Security and Compliance: Cinetica appreciated that Ootbi could offer all its customers full compliance with all national and international cybersecurity directives, including NIS2.
- Ease of use: Cinetica valued Ootbi’s direct integration with Veeam, as it simplifies onboarding and saves significant time per customer.
- Commercial opportunity: Cinetica recognized that Ootbi’s robust security credentials would open up new verticals in new markets.
The Partnership
- Easy-to-access support from Object First allowed Cinetica to simplify project delivery and minimize delays.
- Object First’s deal registration offered Cinetica more certainty in its sales activities, simplifying negotiations with customers.
- The availability of ready-made partner marketing assets and educational tools enabled Cinetica to be a more helpful consultant to customers. Comprehensive training allowed the business to minimise ramp-up time.
- A flexible but simple 'mix-and-match' approach to node and cluster sizing permitted Cinetica to cater to its individual clients’ needs without excessive complexity.
Business Impact
Cinetica saw the following results from its partnership with Object First:
- Rapid set-up and integration with Veeam allowed customers to save time and achieve goals faster.
- Deal registration simplified the negotiation process and enabled Cinetica to fully align communication between themselves, the customer, and Object First.
- Compliance with key national and international regulations positioned Cinetica as a trusted advisor on Security in the eyes of its clients, providing reassurance not just to Financial Services customers, but to potential new customers in other sensitive industries, too.
Conclusion
By partnering with Object First, Cinetica fulfilled its need for a dependable on-premises backup storage solution that keeps sensitive customer data truly secure. More than that, by saving time and money—and boosting efficiency—they also laid the foundations for further expansion into new verticals, customers, and innovative projects.
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