Email Marketing Team Leader

Job Summary

Are you ambitious and looking for an opportunity to make a real impact on the tech industry?

At Object First, we are revolutionizing backup data storage by offering secure, simple, and powerful solutions designed specifically for Veeam customers. Today, 96% of ransomware attacks target backup data, and more than 70% of companies are attacked by ransomware. Object First offers a last line of defense against cyber threats and allows customers to truly ransomware-proof their organizations. Our team blends innovation, collaboration, and a clear vision to become the market number 1. At Object First, we value creativity, drive, and a passion for tackling challenges. We offer a fast-growing environment where your voice and ideas matter, providing you with opportunities to develop professionally alongside some of the best in the industry. You’ll find a dynamic and collaborative setting, ideal for taking your career to the next level. If you’re ready to contribute to a company that not only innovates groundbreaking technology but also invests in your growth, Object First is the place for you. Join us and elevate your career!

We are seeking an experienced hands-on Email Marketing Team Leader to elevate our marketing automation and email strategy. You will lead a team responsible for end-to-end email strategy, lead nurturing, and scalable automation—with a focus on performance, innovation, and global expansion (EMEA/Latam). This is a player-coach role: you’ll both define the strategy and roll up your sleeves to execute campaigns, troubleshoot automation, and mentor the team in real-world scenarios.

Key Responsibilities:

Strategic Leadership & Team Management:

• Develop and execute a data-driven email and automation strategy aligned with pipeline and revenue goals.
• Lead, mentor, and scale a high-performing team of email experts.
• Establish clear ownership of email analytics, lead scoring, and database segmentation.

Marketing Automation & Campaign Execution:

• Design and implement email nurture flows, drip campaigns, and lifecycle marketing programs.
• Ensure flawless execution of multi-language campaigns for global markets.
• Build and refine Revenue Grid Sequences for sales-led email automation.

Database Management & Segmentation:

• Oversee database health, ensuring clean segmentation and targeting for personalized campaigns.
• Implement dynamic segmentation strategies based on behavior, demographics, and engagement.
• Collaborate with Ops & Webteam to maintain CRM (Salesforce) hygiene and lead routing.

Technology Stack & Optimization:

• Administer and optimize Pardot (or similar MAP) for scalable automation.
• Manage end-to-end webinar automation (GoToWebinar/Zoom integrations).
• Continuously test and improve campaigns (A/B testing, deliverability, etc.).
• Report on performance metrics and ROI, with actionable insights for leadership.

Qualifications:

• 5+ years in email marketing and marketing automation, with 2+ years leading a team.
• Deep hands-on experience with Pardot, Salesforce, Revenue Grid, GoToWebinar/Zoom, and Zapier.
• Proven expertise in lead scoring, nurture flows, database segmentation, and webinar automation.
• Strong analytical skills—able to translate data into optimization strategies.
• Experience supporting global expansion (EMEA/Latam).

What We Offer:

• A chance to work with a global, high-growth IT company.
• Fully remote position, with quarterly in-person team meetings.
• Comprehensive medical coverage to keep you at your best.
• Sport benefits to support your active lifestyle.

• Competitive salary that reflects your expertise and contributions.

   

Object First is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

If you’re ready to contribute to a company that not only innovates groundbreaking technology but also invests in your growth, Object First is the place for you. Join us and elevate your career!