Object First provides immutable backup storage specifically for Veeam using Object storage

At Object First, we believe in a world where data is safe and secure, and straightforward to implement and manage, releasing you from the burden of complex data management. We launched Object First to provide the best immutable Backup solution designed explicitly for Veeam using Object-based storage.

About the Company
Who is Object First?

Ootbi by Object First is a target object appliance that allows users to directly write backups from Veeam to object storage on prem. Designed for midsize enterprises with constrained IT, Object First is ransomware-proof, powerful, easy- to-use, and affordable.

What problem is it looking to solve in the marketplace?

We solve four main problems in the market:

  • Businesses fall victim to ransomware attacks every 11 seconds, and more often than ever, backups are the target.
  • IT admins are often resource constrained and never have enough time to focus on high value strategic initiatives.
  • Data loss and downtime are not tolerated at any size organization. Ensuring data is protected and instantly recoverable is critical.
  • IT departments are no stranger to being asked to do more with less and solutions must fit their narrow budget envelopes.

We’re unique in that Ootbi is ransomware-proof and immutable out-of-the-box. Object First delivers simple, powerful, and affordable backup storage for Veeam customers. The solution can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology that is designed and optimized for unbeatable backup and recovery performance. We eliminate the need to sacrifice performance, and simplicity to meet budget constraints.

What role do the founders play in the company?

Both offer consultative advice. Ratmir’s jurisdiction is more targeted towards sales and marketing whereas Andrei is responsible for the technical side.

Where is the company headquartered?

Beverly, MA, with employees located globally.

Who are Object First’s competitors?

We are very early to this market, unique in our offering as well as our target market sector. We do not consider any other vendors to be directly competitive due to Object First providing a different type of object storage as we are a primary, on prem backup target. Moreover, we are focused on delivering something more concentrated than current enterprise solutions.

Who does Object First partner with?

Anyone who is part of the Veeam Alliance Technical Partner Program and is interested in our on-prem object storage solution.

About the Product
What is the cost of your product?

We have not set pricing yet, but plan on being very aggressive compared to the other backup storage alternatives in the market. We know affordability is important to our customers and will be key to our go-to-market strategy.

How do you sell, distribute and service your products? Do you need agents, partners etc.?

Our go-to-market will be a 100% channel model, leveraging 2-tier distribution and channel partners. From day one, we will have 24x7x365 support for our customers to the best customer experience.

What markets does Object First sell to?

Object First was created with intention for mid-enterprise organizations with constrained IT who need ransomware resiliecy.

  • We define mid-enterprise based on amount of data storage needed rather than employee number.
Who are Object First’s customers?

Mid-size enterprises already using Veeam.

What is driving your need for object storage? Where does it sit in your IT structure?

Object Storage can come across as a modern technology that only exist in cloud. It is often regulated to cutting-edge distributed cloud apps or used in the cloud for a LTR backup as a tape replacement. However, when deployed locally, it has the capability to create a simple set up with powerful performance that upholds modern secure ransomware resiliency.

About Veeam/Object First Partnership:
What gap is Object First filling for Veeam?

Object First offers perfect secured storage layers that Veeam does not have. Today Veeam users must solely rely on expensive third-party primary targets that do not provide the simplicity or security of Object First. This solution was built for Veeam and the people who administer it. It fills in all the gaps created by third-party vendors who make storage that is designed for the larger market.